Noosa Juniors is a kids swimwear and clothing store on iconic Hastings Street in Noosa. They provide a large range of upmarket swimwear and fashion clothing brands for ages 0 -16, as well as shoes, toys, and beach gear. Some brands include Seafolly, Camilla, Scotch & Soda, Funkita, Billabong, Rip Curl, Birkenstock, Salt Water Sandals, etc. The intention was to create an eCommerce outlet for the brand where customers could shop at Noosa Juniors with ease – even if they didn’t come to Noosa for their holiday!
NOOSA SWIMWEAR COLLECTIVE
Noosa Swimwear Collective is a new online swimwear brand, created to be the online presence for the brick & mortar swimwear store brands Waterlily, Sea Elements, Bikini Hut, and Poolside – all well known Noosa swimwear stores. The project required entirely new branding to convey the sophistication and luxuriousness of an upmarket Noosa swimwear boutique. We think we succeeded!
FEET FIRST FOOTWEAR
Feet First Footwear is a family-owned shoe boutique on Hastings Street with brands like Ecco, Rockport, Birkenstock, Frankie 4, Asics, Sperry, and more. When the COVID-19 pandemic hit, and they were forced to close their brick & mortar store temporarily, they realised they needed to get online, and quickly! We put this site together in about 6 weeks, and within days of launch they were ringing up online sales!
With two successful brick & mortar stores selling women’s fashion and footwear in Noosa Heads and New Farm, when Covid 19 struck, the team at Parallel Culture understood the need to get their products online as quickly as possible! We developed this gorgeous store with them, trained their staff, and integrated the Shopify store with their existing Point of Sale system. They now manage their webstore themselves, and have diversified their income by adding an online sales channel that continues to grow.
A fantastic case study of what can happen when you upgrade your site to a premium Out of the Sandbox theme, Urban Tonik had an existing Shopify site built on a fairly basic theme. We refreshed the branding, improved the navigation, and moved to the Flex theme, significantly improving the look and feel and user experience. Within days there was a noticeable difference in online sales. The following quarter saw a 218% increase in online revenue, a 24% increase in traffic, and a 74% increase in online conversion rate. The average order value also increased by 24%.
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